How 7-Eleven free coffee campaign can help you to market your business by using reusable coffee cups or travel mugs
7-Eleven is offering free coffee to customers who arrive at its stores with their own reusable cup or mug. From August 6 to September 2 you can enjoy your freshly ground coffee for nothing. The aim is to reduce the number of single-use plastic coffee cups that end up in landfill each year.
- Julie Laycock, 7-Eleven general manager marketing, said: “It takes 21 days to make or break a habit so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single use cup waste.
- “Less than 1% of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase. We’ve seen a great response from our customers and the community in this shared commitment to reduce the number of single use coffee cups that end up in landfill.”